The internet supposedly has this libertarian live-and-let-live sensibility to it. This is quite often true, but when it comes to what computer you use, that sensibility goes right out the window for a lot of people. Instead, use my choice or you’re an ignorant goober seems to be the sensibility. I happen to love Macintosh — it has its weaknesses, and Windows and Linux have their strengths. If you make a different choice, I figure its right for you. Still, I do get a chuckle out of Microsoft, when I’m not getting steamed that is. Luckily, this time it’s a chuckle. In keeping with Microsoft’s long history of Apple flattery, they decided to imitate Apple’s new Switch ads which feature real people who’ve switched from Windows to Macintosh. But they did it in Microsoft’s typical ham-handed fashion. Eagle eyed members of the Slashdot community noticed that the picture of the woman in the ad was actually a stock photograph. AP then went further and tracked the woman down based upon information imbedded within the files that accompanied the ads, and discovered that’s she’s an employee of the PR firm that originated the ad. She insists she really did switch, but Microsoft pulled the ad. You might say that’s the difference between Apple and Microsoft in a nutshell – Apple worries about the substance, Microsoft only the form. Sure, they could have found someone independent who switched and identified them, but all you really need is to claim someone did — that’s good enough.
Archive for category Technology
Microsoft Pulls Switch Ad
Oct 15
The Singapore Straits Times reports that France is going to test new technology that will control speeding by motorists. Onboard computers will use GPS to determine the proper speed limit, and if exceeded, will flash up a warning message, and then disable the fuel injectors until the car’s speed falls below the limit.
Somehow I don’t think this will catch on among us cowboy Americans. And it doesn’t cover what I think are more important driving problems – lane weaving; tailgaiting; drinking and driving; falling asleep at the wheel; talking on the cell phone, engaging in personal grooming such as putting on makeup or shaving, or reading the paper while driving; or teaching other drivers a lesson by being a jerk back instead of providing a positive roll model.
Can you say Nanny State? I thought you could.