The music of Led Zeppelin is used to sell Cadillacs; The Who and Heart is used by Nissan; Mountain Dew picked Queen; Office Depot figures BTO (Bachman Turner Overdrive, which was what was left when Burton Cummings left The Guess Who) can move product; Nortel is trying to sell with John Lennon and David Bowie. Movies aren’t just comic book like anymore – they increasingly are adaptions of comics. I used to think Superman and Batman were just a phase, but Marvel is fighting back – X-Men, Spiderman, Daredevil, the Hulk. (BTW, if you’re interested in buying comics from the eighties, let me know). And video games are a bigger business (8 Billion) than movies (6 Billion). It’s obvious that my demographic has finally filtered up to the boardroom and taken over.