My TV watching can neatly be divided into pre-DVR and post-DVR. I’m not sure I watch anything on TV live anymore. I have my shows set to record, and I watch them at my convenience. Needless to say, I’m not alone in this, and I might even have been the last person to go this route.
So now I watch the action and fast forward thru the commercials. Tomorrow, all will be different – I will watch the Superbowl live and I’ll be tempted to ignore the action and watch the commercials.