I found wisdom in the ads, or at least advice I should heed…
a tagline from an Accenture ad series

It’s not how many ideas you have.
It’s how many you make happen.

The list of remarks you should “Keep on Walking” past according to Johnnie Walker:

  • It Will Never Fly.
  • If It Ain’t Broke, Don’t Fix It.
  • Don’t Ruffle Feathers.
  • The Climate Isn’t Right.
  • You’ll Never Get Funding.
  • This Isn’t Even Your Department.
  • You’ll Get Laughed Out Of The Room.
  • That’s Too Risky.
  • Don’t Step On Any Toes.

Two closing thoughts at opposite ends of the spectrum from Orwell and McLuhan:

Advertising is the rattling of a stick inside a swill bucket.”
George Orwell

“Ads are the cave art of the twentieth century.”
Marshall McLuhan

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